Case Studies

Faced with the challenge of making dense, technical research "social-first," I led a creative strategy that transformed text-heavy articles into high-performing visual assets.

To maximize ROAS for a global tech leader, I developed a strategic pipeline that used organic performance data as a vetted foundation for paid media creative.

Competing against 40+ marketers in an 8-hour "Hackathon for Good," I co-developed a comprehensive B2B marketing funnel for a non-profit tech organization. Our strategy (focused on strategic partnerships and a multi-stage LinkedIn funnel) secured 2nd Place overall  and was praised for its realistic approach to budget and scalability. The Challenge: In a live competition, I was placed on a team tasked with creating a $100k marketing plan to increase brand awareness and donor co

For a highly regulated financial leader, organic visibility was stalling. I engineered a strategic pivot that bypassed "link-heavy" fatigue by embracing high-dwell time formats, resulting in a 160% organic lift  and the adoption of my strategy as their global corporate standard. The Challenge: In the world of Financial Services, "going viral" isn't the goal—credibility and compliance are. The client’s traditional strategy relied on outbound links, which the LinkedIn algorithm