From Dense Data to Digital Engagement

Faced with the challenge of making dense, technical research "social-first," I led a creative strategy that transformed text-heavy articles into high-performing visual assets. This resulted in a 16% organic engagement rate, shattering the client’s previous benchmarks.

The Challenge:

A global tech leader was sitting on a goldmine of industry-leading research, but it was "locked" within blocks of text.

• The Problem: High-value insights were being overlooked because they weren't optimized for the way people consume content on LinkedIn.

• The Goal: Bridge the gap between "academic authority" and "digital digestibility" without losing the technical integrity of the research.

The Strategic Pivot

• Information Architecture: I performed a content audit of the technical articles, identifying the "hero" data points that would spark conversation.

• The "Translation" Process: I developed a social first design system that balanced technical authority with modern aesthetic.

The Impact

The campaign didn't just reach people; it resonated.

• 16% Organic Engagement Rate: This outperformed the client's average (1.5%–3%) for organic LinkedIn content.

• Key Outcome: Proved that B2B technical content can be high-performing when treated with a "creative-first" mindset.