Digital Marketing Expertise
Analytics, Strategy, and Creative

ABOUT

Hi, I'm Debbie!

I’m a creative strategist and digital marketer who specializes in translating sophisticated brand ideas into clear, engaging visual narratives that move the needle.

Great creative shouldn't just look good; it should perform. Over the last ten years, I have specialized in creating high-impact content systems for global brands.

My approach combines a BFA-trained eye for storytelling with a technical mindset for strategic execution. By turning complex business objectives into scalable, platform-native stories, I ensure every asset balances professional aesthetics with strategic precision.

MY SKILLS AND SERVICES:

Creative Strategy

Omnichannel Content Strategy, Narrative Development, Multimedia Production, Visual Identity & Brand Governance

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Data & Insights

Performance Analytics, Algorithmic Optimization, Consumer Sentiment, Social Listening, A/B Testing & CRO

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Digital Marketing

Lifecycle & CRM Integration, Social Ecosystem, Performance-Driven Social Strategy, Influencer Management

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My vision is to replace 'bulletin board' marketing with authentic storytelling, leveraging technology to scale reach and real connection to drive impact.

12+

Years Leading

Digital Strategy

9

Global Accounts

Managed

163%

Avg. Increase in

Engagement

CASE STUDY

The Technical Transformation

I transformed complex, text-heavy technical research into a social-first visual strategy for a global industry leader. By "translating" academic authority into high-impact creative assets, I achieved a 16% organic engagement rate on LinkedIn, surpassing the client’s previous benchmarks by over 5x.

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